Sea, wellbeing and the art of living well: Trussardi Brasil chooses Resort Valle dell’Erica for its luxury cama, mesa e banho line, inspired by an authentic and refined lifestyle.
A bed overlooking the sea, a table set amid greenery, a couple embracing in the silence of a small cove, their gaze opening onto the Strait of Bonifacio. These are the images that shape the new story by Trussardi Brasil, which has chosen Resort Valle dell’Erica as the setting for the campaign dedicated to its luxury cama, mesa e banho line. A refined collection, inspired by that unmistakably Italian way of experiencing spaces, the home and time.
Not just a location, but a place that interprets the campaign concept: slowing down, feeling good, taking time for oneself. This is why the landscape of the 5-star Resort Valle dell’Erica Thalasso & SPA, in Santa Teresa Gallura, becomes the protagonist, with 28 hectares of Mediterranean parkland and 1,700 metres of unspoilt coastline. In front lies the sea of the Strait of Bonifacio, with the La Maddalena Archipelago and the island of Spargi in the background. All around, junipers, wild olive trees and the vivid shades of broom accompany paths and secluded corners. It is here that Vivere all’italiana takes shape through the spontaneous gestures of a couple, moments of togetherness and the pleasure of simple things.
During the shoot, the Trussardi Brasil collection moves beyond interiors and encounters the sea. Bed linen dresses beds overlooking La Licciola beach, textiles accompany tables set outdoors, while colours and textures converse with granite, wood and the transparency of the water.
Among the settings chosen are the Archipelago Sea View Suites with private pool at Hotel La Licciola, where contemporary design meets the traditions of Gallura. The verandas opening onto the Strait of Bonifacio, private pools and details such as the inlaid wooden sliding door become part of the same composition.
Then there is La Licciola beach, the small coves, the wooden decks hidden among the greenery and the Li Zini restaurant, directly on the beach, one of the resort’s most scenic corners. Here, the sea accompanies candlelit evenings and becomes part of an experience that brings together cuisine, atmosphere and landscape.
The Le Thermae Thalasso & SPA Centre also becomes a natural part of the shoot. Immersed among granite and Mediterranean vegetation, the outdoor seawater pools at different temperatures accompany an experience designed to restore balance and vitality.
It is a vision close to the Blue Wellness Delphina philosophy, which starts from Sardinia itself, one of the planet’s five Blue Zones, and from its lifestyle. Nature, movement, Mediterranean cuisine, fresh air and more relaxed rhythms contribute to an idea of wellbeing that involves both body and senses.
Here, luxury is not about excess, but about time. Time to stop, listen to the sea, walk among the junipers, share a table or simply be in no hurry.
This may be the deeper reason behind Trussardi Brasil’s choice: at Valle dell’Erica, the concept of Vivere all’italiana does not need to be constructed. It is already there in the landscape, in the light, in the materials, in the constant relationship with nature and in the way every space invites guests to live outdoors.
The images and videos created in Sardinia will accompany the new campaign across the brand’s digital channels, from Instagram and Pinterest to YouTube, as well as in lifestyle communications also intended for Vogue Brasil and Teresa Perez.
An encounter between fashion, design and hospitality that brings Northern Sardinia into Trussardi Brasil’s international story and makes Valle dell’Erica not just a setting, but an integral part of the narrative.
